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Wednesday, February 14, 2007

Selling Candy and Flowers on the Big Day


Words and images taken with permission from Susan's Super Citizen Showcase


“When you’ve got three or four of us working here behind the counter all at once and we’re all stepping all over each other, then you know it’s as busy as we were hoping it would be,” says Georgia Temple with a laugh, as she ties a bow on a box of delicious hand made treasures at Dutch Girl Chocolates at 1002 Commercial Drive in Vancouver, Canada. “It’s been really crazy. Yesterday in the evening was a lot worse actually – now today it’s all the last-minute people.”

Crazy, yes – in a good way, if you’re a retailer. According to a new study conducted for the Retail Council of Canada by POLLARA, 54 percent of a sample of Canadians intend to give candy and chocolates to their loved ones. Of the 1,885 people surveyed, the majority of 84 percent plan to give a Valentine's Day gift to their spouse/partner. Giving gifts to other family members, including children, is also very popular at 43 percent.

Interestingly, it is reported that B.C. residents are least likely to give gifts – with only 44 percent intending to buy. (I imagine the other 56 percent saying they express love throughout the year and don’t need a “special day” for doing so.)

Kim Webster manager of the flowerbox in Vancouver CanadaUp the street at the flowerbox (1704 Charles) a cluster of people are packed in amidst a rainbow of flowers poking their luscious heads out of their white plastic buckets.

Read more of this story...

Susan's professional page:
http://www.mainwriter.com/

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