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Wednesday, March 19, 2008

When Selling Your Home, Using Scents Makes Sense!

Even if now doesn't seem to be the ideal time to sell your home, you can take heart in knowing that small actions may make a difference in getting your home sold.

"Scentmosphere" isn't exactly new but it is rapidly becoming a way to attempt to attract buyers.
"When buyers walk into a house before they actually see anything in that house, because they breathe, they are smelling. So they are actually getting an impression, whether it's conscious or subconscious, of your home -- just by the way it smells," says Rick Ruffolo, senior vice president of brand, marketing, and innovation for Yankee Candle Company.
So, right now take a deep breath. What kind of "smellment" is your home making?

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