When Selling Your Home, Using Scents Makes Sense!
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"Scentmosphere" isn't exactly new but it is rapidly becoming a way to attempt to attract buyers.
"When buyers walk into a house before they actually see anything in that house, because they breathe, they are smelling. So they are actually getting an impression, whether it's conscious or subconscious, of your home -- just by the way it smells," says Rick Ruffolo, senior vice president of brand, marketing, and innovation for Yankee Candle Company.
So, right now take a deep breath. What kind of "smellment" is your home making?
Labels: Charlie Kiers, real estate
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