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Sunday, March 02, 2008

Sellers Must Work In Their Own Best Interests

Two similar properties, two different listing strategies and two very different outcomes.
This comparison of sellers involves a mid-career, two-income professional couple and a long-retired widow. One transaction netted relatively better returns due to seller savvy while the other continued to be a problem for months after closing. Reading this description you've probably decided which is which, but read on anyway ... .
The same pair of real estate salespersons, working for the same broker, listed both properties within days of each other.
Property #1: The first property was long over-due for modernization: original wiring and plumbing, an almost non-existent kitchen, and a very small and strangely-arranged lot.
The real estate professionals, as part of their listing pitch, dissuaded sellers from undertaking renovations, repairs or upgrades prior to sale suggesting it wasn't necessary for a speedy sale. No comparative market analysis was ...
CONTINUED >>>

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